See the difference between what your buyer actually says and what your marketing says. 5 minutes. No email needed.
Step 1: Hear how your buyer actually talks.
Click the link below that fits your market. It’ll open a Google search with results from Reddit, forums, and communities where your buyers are talking about their problems right now. In their own words. Unfiltered. No expert polish.
If your buyers are coaches or consultants:
site:reddit.com [coaches] + struggling OR frustrated OR “not working”
If your buyers are SaaS founders or tech companies:
site:reddit.com SaaS + struggling OR frustrated OR “not working”
If your buyers are course creators or educators:
site:reddit.com SaaS + struggling OR frustrated OR “not working”
If your buyers are course creators or educators:
site:reddit.com SaaS + struggling OR frustrated OR “not working”
If your buyers are service providers or freelancers:
site:reddit.com freelancers + struggling OR frustrated OR “not working”
If your buyers are ecommerce or product brands:
site:reddit.com ecommerce + struggling OR frustrated OR “not working”
Your market not listed? Use this search format in Google:
site:reddit.com [your niche] + struggling OR frustrated OR “not working”
Step 2: Find 5 raw sentences.
Read the first few results. Look for the sentences where a real person describes their pain. Not advice posts. Not tips. The raw ones. The frustrated ones. The ones that sound like someone typing at midnight because they can’t sleep.
Copy out 5 that hit you. The ones where you think: that’s my buyer.
Step 3: Open your own marketing.
In another tab, open your landing page. Or your LinkedIn bio. Or your last social post. Or the last DM you sent. Whatever your buyer sees first when they find you.
Read the first 3 lines.
Step 4: Look at both side by side.
That’s it. Just look.
What did you see?
The sentences from Reddit probably sounded something like:
“I’ve been posting every day for six months and I’ve got two clients from it. I want to throw my phone in a river.”
“I spent four grand on an agency and all I got was a nice report and zero leads.”
“My wife asked how the business is going last night and I changed the subject.”
And your marketing probably opened with something like:
“I help coaches build scalable client acquisition systems using our proven methodology.”
Two different worlds. Two different languages.
Your buyer is describing their life. Your marketing is describing your service.
That gap is why they’re not responding. They can’t see themselves in what you’ve written. So they leave before they ever find out you’re exactly what they need.
Now fix one thing.
Take the strongest sentence you found. The one that hit you hardest. The one where you thought: that IS my buyer.
Put it at the top of your page. Or use it to open your next DM. Or make it the first line of your next post. Before your name. Before your method. Before your offer.
Their words. Not yours. First thing they see.
That’s one sentence. Swapped. Takes 2 minutes.
Don’t rewrite everything.
Not yet. Don’t redo your emails. Don’t rebuild your funnel. Don’t touch your ads.
Just change the first line. One page or one message. Watch what happens over the next 48 hours.
More clicks. More replies. More people reading past your opening line instead of bouncing.
If nothing changes, the sentence you picked might not be specific enough. Go back to the search results and find a rawer one. One with a symptom you can point at, not a vague complaint.
If things do change, you just found something important.
What you just found.
The gap between how your buyer describes their problem and how your marketing describes your solution.
One sentence closed that gap on one page. And something shifted.
But that gap isn’t just in your headline. It’s in your emails. Your DMs. Your ad copy. Your landing page. Your follow-up sequences. Your calls to action. Every place your buyer runs into your marketing, there’s a version of that same gap.
One sentence fixed one spot. What would happen if someone found every gap across your entire marketing and showed you exactly what to change, in what order?
[ Show me what the full diagnostic looks like]